Growing your brand is a lengthy process. You need to learn about the ins and outs of your business to ensure you’re doing everything you can to help it grow.
For new businesses, this means figuring out what you stand for and curating a product line that matches that. Many choices go into developing a new product line, so consider all the options.
Read on to explore some tips for styling your upcoming product line to help your business grow.
1. Establish an Appealing, Appropriate Color Scheme
One of the best product design tips for establishing a color scheme is looking at the colors currently in style and finding a way to incorporate them into your products. You may also want to consider the colors associated with your brand, ensuring they’re included in your color scheme.
Once you’ve established a color scheme, you must ensure all your products follow this scheme. This will create a cohesive look for your product line and make it easier for customers to identify your products.
For example, check out https://www.severna.com/capabilities/plastic-centerless-grinding/ for advice on creating visual contrast with color in your parts.
2. Incorporate Textured Fabrics Into Clothing
Use materials with different patterns or choose fabrics with different textures. From chunky knits to sheer organza, there are endless possibilities for adding texture to a clothing line!
Experiment with fabrics and textures to find the perfect combination.
3. Create a Focal Point on the Packaging
The packaging should be eye-catching and support the product line’s branding. The item should be styled in a unique and marketable way.
Think about creating focal points through different colors or materials.
4. Accessorize Everything!
The right accessories can make your line look more cohesive. Depending on your brand aesthetic, they can add a luxury touch or a unique edge.
Carefully select each accessory to perfectly complement your products.
For example, those with a haircare line might hire a celebrity hairstylist to be a spokesperson who regularly posts about using their products. Likewise, a clothing line might partner with a high-end retailer to piggyback on its marketing.
5. Think About the Overall Aesthetic
The aesthetic for your upcoming product design includes considering the colors, materials, and packaging the “look and feel” of the products. You want to choose attributes that appeal to your target market.
Once you’ve decided on the aesthetic, you can start to narrow down your design choices. Keep in mind that the individual aesthetic elements should flow together nicely.
A Guide for Styling Your Upcoming Product Line
If you’re looking to start a product line, this guide is for you. Learn how to style your product line, so it’s appealing to consumers and easy to market. With these tips, you’ll be on your way to success.
So what are you waiting for? Get started today!
If you’re looking for more on this topic, check out the rest of our blog.
