Did you know that about seventy-five percent of consumers recognize a brand by its logo? With so many companies coming and going, it’s crucial to stand out.
Your logo is one of the first things that stands out to people. But what makes a logo memorable? A lot of it has to do with its shape. Your logo shape symbolizes order, uniqueness, and the idealized version of your business.
Read on to learn why logo shapes matter and why you need to pay attention to them.
Understanding Shape Psychology
There are many different ways to look at how shape affects logo psychology. One way to think about it is how you can use shapes and branding colors to influence the viewer’s subconscious.
For example, triangles are often seen as masculine, while circles are feminine. You can use it to create logos that communicate the desired message to the viewer.
Another way to think about it is how specific shapes convey different meanings. For example, a square can represent stability and is often used in corporate logos. A more organic shape can represent nature and be used in environmental logos.
Working with a professional custom logo maker for your business’s logo design is best. Creating a unique logo will require their expertise in ensuring its quality and how it affects your business.
Applying the Gestalt Theory to Your Logo Design
The Gestalt theory of design says that shapes are perceived as more than just their parts. The whole is greater than the sum of its parts. When you design your logo, you should consider how the shapes will work together to create an overall look.
Some shapes are more pleasing to the eye than others. Curved lines are often more aesthetically pleasing than sharp, straight lines. This is why you’ll often see logos with curved, organic shapes. These shapes are meant to invoke a sense of comfort and approachability.
Mastering Grids and Structure
A grid is a consistent, repeated pattern of horizontal and vertical lines that form a series of squares or rectangles. Good grid-based design can make a layout readable, organized, and attractive. It can also help to establish a hierarchy and visual order.
The shapes created by the intersections of the grid lines can be used to create visual interest and organize information. Logos often make use of shapes created by the grid.
Make Use of Wit and Humor
Logo shapes often matter because you can use them to help businesses use wit and humor. A well-designed logo can communicate a memorable and funny message, which can help a business stand out from the competition.
A logo can make a serious company seem approachable when done correctly. A clever logo can help a business save money on advertising and marketing costs.
Utilizing a Well-Structured Logo Shape for Business Success
Logo shape does matter because it can affect how easily your target audience can remember your brand, how well your logo works with your product, and how recognizable your brand is. So if you’re looking to create a solid and memorable brand, pay attention to the shape of your logo.
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