The cost of running an eCommerce website can be quite high if you don’t know what you’re doing, but there are some things you can do to improve SEO, reduce costs, and keep your customers happy. I’ve put together 7 tips and tricks to improve SEO for eCommerce, which will help you get more traffic to your website and get more money in your pocket. Some of these ideas may seem advanced, but trust me – even if you just use one of these tips, it will be worth it! Let’s get started with our first advanced SEO tip.
1) Remove The Risk By Using SSL
Every time a customer sends an order to your site, they expect their information will be secure. It’s not uncommon for buyers to abandon shopping carts at checkout if they don’t see an SSL certificate, which indicates you are using encrypted servers and have taken additional security measures to protect personal data.
One of your SEO eCommerce tips and tricks should be about removing risk by using SSL certificates in all areas of your site, including page URLs and product listings. Your customers will appreciate it too—and so will Google! This simple SEO trick improves click-through rates, lowers shopping cart abandonment rates, and builds trust with customers.
2) Update Content Regularly
Set aside a regular publishing schedule for your website’s content—at least once a week, but more frequently is better. By publishing regularly, you will keep Google and other search engines abreast of new content on your site. Consistency is key here; search engines want to know that your website can be counted on for timely updates.
If you want to rank highly in search results, it’s important to update your site frequently with new content. Also, never underestimate how much time and effort are required to maintain an eCommerce site well enough to draw steady traffic from search engines. It will be beneficial for you to hire a Content Marketing Services.
3) Build Links Back to Your Site
One of the most basic and important SEO techniques is building backlinks to your site. A good link-building strategy will attract visitors, show search engines that your site is authoritative on a topic and help you boost SERPs for valuable keywords. It’s also essential to remember that quality trumps quantity when it comes to links; getting 10 low-quality links won’t do much for you, but a single high-quality link from an authoritative source could send lots of new traffic your way. Don’t let off-site SEO overwhelm you. Choose one or two link-building tactics per month, focus on them and see what happens!
4) Google Favors Mobile-Friendly Sites
Google recently announced a change to its search algorithm that gives preference to sites that display well on mobile devices. If your eCommerce site isn’t mobile-friendly, you could see a significant drop in traffic and conversion rates. Luckily, there are plenty of great tools and resources to help you improve your site’s performance on mobile devices.
5) Use Keywords Well In URLs, Titles, And Meta Descriptions
Keywords in URLs, titles, and meta descriptions are often overlooked but they are still part of on-page optimization. As part of our eCommerce search engine optimization checklist, we take a look at each page’s title tag, meta description, and URL to see if we can optimize for better performance. Sometimes it’s simply a matter of rephrasing your title tags and meta descriptions to include keywords that you think users might be searching for. When it comes to URLs, there is no set rule about how many keywords you should use – just don’t make it too long!
6) Don’t Stuff Multiple Words Together
Sometimes people will use multiple words to try and create more unique or searchable content. While it might seem like a good idea, using longer words doesn’t actually get you any better rankings because there are typically other websites that have similar content with those same keywords. What does matter is using variations of those keywords naturally throughout your content? It’s also a good idea to make sure that you aren’t stuffing too many of them together (such as saying SEO instead of search engine optimization). Search engines can recognize when people are trying to manipulate their algorithms and they don’t like it!
7) Make Sure Your Website Loads Quickly
While search engines use many factors to determine rankings, Google’s most recent update, PageSpeed Insights, places a huge emphasis on how quickly your site loads. Keep in mind that as your site gets more traffic and popularity, Google will require higher rankings in order for it to list you in their searches. This is why it’s important to not only focus on search engine optimization (SEO) during an e-commerce website launch but also after it’s been launched.
Poorly optimized websites may perform well at first, but they won’t continue to do so over time if they don’t have a reliable web development company behind them that can guarantee fast page loading speeds. If you have partnered with a development company make sure that they have the best techniques to optimize your website.
There’s a lot of debate about whether or not SEO has a place in Ecommerce. However, regardless of your personal stance on the matter, it’s hard to deny the power that search engines can have over traffic to your site. That’s why it’s important to explore a variety of ways that you can build up your search engine rankings for competitive keywords. Think about this list as a starting block, something that will get you headed down the right path and possibly open up your eyes to different possibilities within the realm of SEO.